Hi I'm Esthela!

I’m a bilingual brand designer who loves building things that are both beautiful and functional. I specialize in scalable design systems, multi-channel campaigns, and visual storytelling for fintech and financial services brands.

I've spent the last 5+ years designing where I've learned how to balance creativity with structure, building campaigns, design systems, and templates that help teams do their best work without the chaos. A big part of how I work is building infrastructure that makes everyone's job easier, whether that's a template a non-designer can actually use or an asset library that doesn't make everyone want to cry at audit time.

I bring empathy, curiosity, and a little humor into everything I do because good design and good collaboration go hand in hand. I value creativity, connection, and growth, in and out of work. Outside of work you'll find me singing or tending to my plants. I'm also always learning something new, whether it's the latest design tool, ai model, personal finance, or figuring out how to turn a messy process into something that actually flows.
An image of Esthela smiling holding a sunflower in her hand, while smiling at the camera.

Hi my name is Esthela!

I’m a multidisciplinary designer with an eye for detail and a passion for creating visuals that not only look great, but also tell a clear story. I've worked across digital and print—everything from flyers and marketing campaigns to social graphics and video edits. I’m especially drawn to roles where I can bring structure, organization, creativity, and heart to the table while making meaningful, high-impact design.

I value creativity, connection, and growth—in and out of work. I love singing, painting, and dancing on my free time. I bring that same creative spark into my day-to-day. I’m also naturally curious, whether it’s exploring new ideas in personal finance, learning animation, or figuring out how to organize chaos into something functional. I care about making things better, and I try to approach everything with empathy, humor, and heart.